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Use Your Web Site for Promotional Code Tracking

Your Web site is a valuable tool to track special offers to targeted groups. Let CableNetWorkz show you how to use your Web site to track:

• Affinity Group Promotions
• Test Offers
• Special Offers and Promotions

CableNetWorkz can add a field for tracking special promotional codes to your Web site's sales lead capture forms. Each record in your sales lead database will include this promotional code, along with the date and time the request was submitted. You can track orders received fromeach group when you download them from your Web site's online sales lead database.

This easy-to-use feature can be used to enhance your marketing and sales effort in the following ways:

Affinity Groups
When you develop special offers targeted to members of a specific club, association, business or church, give each group a different code word or password. Tell the group leaders to have members sign up for cable service on your Web site using their special code word and their group will receive a donation.

For example, the promotion may be that for every person who signs up for service and enters the pre-assigned password, the local Kiwanis Club will receive $10. Have the Kiwanis Club hand out a flyer or postcard that includes the promotion details, the special group code and the Web site address. Then, just download the orders from your CableNetWorkz database and write a check to the Kiwanis Club for the installs you complete.
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Test Offers
Identify a group of subscribers for special test offers. You can track the effectiveness of each offer by giving each group a different promotional code. The code is entered when the subscriber signs up for service on the Web site.

For example you may want to break HBO subscribers into three separate groups and send a different digital upgrade offer to each group using direct mail. Print a different promotional code for each offer on the direct mail piece. Instruct the mail recipient to redeem their special offer online by supplying the promotional code in the space provided on the online sign-up form. When you download the database of leads, you can measure the success of each offer based on which ones generated the highest response.
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Special Offers
You can target special offers through direct mail and e-mail announcements and drive order traffic to your Web site.

For example, you may want to offer a special Road Runner subscription price to customers with more than one premium service. Send them a personalized letter describing this special price and the promotional code and direct them to sign-up online. Then, download the sales leads and schedule the installs.
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Three Easy Steps to Promotional Code Tracking Online

1. Distribute a special code to the affinity group or target maket.
2. Have CableNetWorkz activate the promotional code tracking field on your online order forms.
3. Download sales leads from your online database and follow up on the leads that include the appropriate promotional code.

You can easily download CableNetWorkz online databases to your local computer to analyze and keep track of each sales lead using Excel or any other spreadsheet or database program.

You can track orders received from each group when you download them from your Web site's online sales lead database. Each record in your sales lead database will include the promotional code you designate, along with the date and time the request was submitted.

When you are ready to activate the promotional code on your order forms, just send CableNetworkz an e-mail at your "Changes" e-mail address (changes@yourdomainname.com) or give us a call at 303-331-1044.

Lastly, send us your promotional code marketing success stories!

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