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Capture e-mail addresses for future targeted e-mail newsletters.

Capture e-mail addresses on all online forms and store them in an e-mail list. Publish promotional messages to your list members. E-mail lists manage all subscriber transactions automatically.

• Capture e-mail addresses
• Publish messages to your list members
• Easy tools to remove, add or change list member information

Capture e-mail addresses
E-mail addresses captured through online forms can be stored in an e-mail list connected to your Web site. E-mail lists are an e-marketers dream: mailing lists provide a highly targeted way of reaching people; e-mail doesn't require you to wait until the customer remembers to go visit your site; e-mail lists allow you to extend the footprint of your Website.

Users should "opt-in" before getting your e-mail newsletter. Do this by asking a user to check a box on your online form for "I want to receive valuable marketing promotions". Leave the box unchecked to start and ask the user to check the box to "opt-in" to the list.

Publish messages to your list members
Use the e-mail list to notify list members of changes at your system, i.e. new channels, office hours and future promotional offers. Keep e-mail newsletters very short, restricting it to headlines and summaries with links to more extensive content on the Web site. Link the e-mail back to your Web site where you can provide a much richer user experience in those cases where the user wants more details than can be provided in an e-mail.

It's simple to send an e-mail newsletter. Designated administrators can publish messages simply by sending an e-mail message or HTML page to the list name. The e-mail list server recognizes the sender and automatically sends the message to everyone on the list. The list server also automatically handles bad e-mail addresses and temporary "bounce backs."

Easy tools to remove, add or change list member information
E-mail lists rely on special commands to remove members or to make changes to membership. The list server handles all of these commands automatically. Provide a special e-mail address for each of the main commands: subscribe, unsubscribe, change e-mail address, etc.

Members can also manage their membership through a Web-based interface. Even the most advanced mailing list system will be simple enough to be explained on a Web form with a few buttons and type-in fields.

For information about setting up an e-mail list for your Web site, contact CableNetWorkz here.

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